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September 09, 2005
Maven!
Most web-active philosophers will already be aware of Philosophy cosmetics (possibly as a result of receiving their stuff as a joke from a desperate relative.) And for the whiffy logician there is Truth or Contradiction Eau de Parfum (I have to call it that; I used to sell this stuff as a Saturday job when I was in secondary school) and in Australia, Invalid Stout. But have you seen Maven lipsticks? (Yes, MAVEN, as in "language maven".) They come "in rich hues named after exotic languages." Shades include Farsi (shimmery sienna brown, according to the, er, gloss), Maori (shimmery pink beige), and my favourite, Buluba-Lulua (shimmery sheer pink.)
Once they get away from lips the language theme is lost (which is a shame, because it could have continued into the manicure line - ASL polish anyone?) But then philosophy makes a come-back with Tabula Rasa concealer...
So, frivolous, yes, but perhaps it is also a sign that Maven marketers think women (and other make-up users) want to think of themselves as educated, intelligent or even academic. 'bout time, say I.
Posted by logican at September 9, 2005 12:02 AM
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